Feel the Pain
“People act to relieve Pain --- when they experience it themselves”
There is much talk, global conventions & summit meetings about making poverty history, combating terrorism; fighting aids, etc. but very little are done. U.S.A. started the global war on terror only after the Pain of 9 / 11. Henry Ford reduced the working hours of labor from 9 to 8 & more than doubled the wages from $ 2.34 to $ 5 / day when he was faced with a turnover of 370 % on his assembly lines with the grueling & mind numbing work.
Good decisions must aim at making life easier, better, safer, cheaper for everyone. IBM created in 1964 a family of computers that would remain compatible with future generations of computers. Pain & inconvenience have resulted in standardization & interchangeability of parts. It has lead to innovations like money as a medium of exchange, the postage stamp, insurance, laws & systems of governance. If nothing happens till someone sells something, nothing can be sold till someone feels the pain. Greed & jealousy are also forms of pain that drive decision-making.
